Measuring a Digital Product’s Success

Choose a small set of measures that reflect value: activation, completion, retention, revenue, time saved, quality, or another outcome that matters to the organization.

Metrics are useful when they lead to a conversation and a decision. A dashboard full of numbers is not the same as product insight.

Good digital work keeps learning after launch. The ideas in this article are starting points for a conversation about the people, workflows, and outcomes behind your product.