Analytics That Supports Better Decisions

Start with the decisions the team needs to make. Choose events and reports that illuminate those decisions, then agree on what action each signal might lead to.

Keep tracking understandable. When everyone knows what a metric means and what it does not mean, analytics becomes part of the product conversation.

Good digital work keeps learning after launch. The ideas in this article are starting points for a conversation about the people, workflows, and outcomes behind your product.